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Multi-channel content VEIN
From 12 blogs a quarter to 40 a month
Multi-brand marketing team
40+ Published pieces per month (was 12 a quarter)
Challenge
A marketing team could ship about 12 blog posts a quarter. Every piece was written from scratch, one channel at a time, and tone drifted between writers. Social and email adaptations were separate jobs that often never happened, so a single idea reached one audience instead of four.
Approach
- Deployed VEIN as one pipeline per topic: a single structured pass returns a blog post, a LinkedIn post, a Facebook post and a multi-step email sequence.
- Loaded brand voice and tone variants from a context library so output stays on-brand across every channel without re-briefing.
- Pulled live source material at generation time so pieces reference current data, not a stale training cut-off.
- Routed everything through hardcoded anti-filler guardrails and a human approval gate before anything reaches the CMS.
Results
- Output rose from 12 pieces a quarter to 40+ a month, every piece human-approved
- Brief-to-live cut from five working days to under 24 hours
- One brief now produces blog, social and email together, in a consistent voice
Start with the brief.
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