004 / TOOLS / FELL
Know what your competitors are doing before you spend a rand.
FELL maps your competitive landscape automatically. A weekly report lands in your inbox so you can act, not catch up.
What FELL tracks
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Competitor pricing moves
Price changes on direct competitors tracked weekly. You are told when a move looks like a strategic shift, not a once-off promotion.
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Where competitors are spending attention
Organic search, paid ads, and social tracked together. You see where they are pushing hard and where they have gone quiet.
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New competitors entering your market
New brands are flagged before they have established footing. You find out early, not after they have taken share.
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Gaps nobody is competing on
High-demand search terms with low competition. The spaces in your category that competitors have missed or walked away from.
The weekly report
One page. Monday morning.
What shifted in your category last week. What it means for your position. What to do about it, in order of priority.
Built around your specific competitors and your category. Not a generic industry newsletter dressed up as a briefing.
Report structure
- Top 3 moves: what changed and why it matters
- Visibility by channel: where competitors gained or lost ground
- Open gaps: new opportunities in your category
- Recommended action: one clear next step
In production
Numbers from live deployments. See the work →
How it runs
Subscription
SL8 runs everything. The report arrives in your inbox every Monday. We build and maintain the data sources against your category brief. Cancel at any time.
Owned setup
The system runs inside your own environment. Your data stays yours. We do not route your competitive intelligence through shared infrastructure. Full handover with documentation.
Get one report on your sector.
Tell us what your business needs. We'll tell you whether software can do it, and how.