002 / SERVICES / AUTOMATION
Your marketing ops run. Your team focuses on the work that matters.
We automate the repetitive parts using the tools you already have. No new platform to learn.
WHERE AUTOMATION PAYS
Three areas where you see the return quickly.
From brief to live campaign, faster
A brief comes in. The system writes copy options, formats assets for each channel, builds the trafficking sheets, and sends everything to your media tools. No one has to co-ordinate it manually. What used to take three days takes three hours.
Reports that arrive without chasing
Weekly performance packs, board summaries, and client reports pull directly from your data and send on schedule. No analyst spending Friday afternoon building spreadsheets.
No lead left sitting over a weekend
An enquiry hits your form. The system scores it, routes it to the right person, logs it in your CRM, and sends the first follow-up, all within seconds. Leads do not go cold because no one saw them on Friday afternoon.
PROCESS AUTOMATION IN PRACTICE
A content production system we built and run ourselves.
One topic produces a complete set of published content: blog post, LinkedIn, Facebook, and a multi-step email sequence. We built this for our own business. The same setup now runs across client accounts.
- 01
Brand rules load automatically
Your brand voice, SEO requirements, and platform formats are stored in a reference library. Every piece starts from those rules. No manual briefing each time.
- 02
One request, full output
A single input returns the complete content set: a blog post with meta and FAQs, a LinkedIn post, a Facebook post, and a multi-step email sequence.
- 03
Images handled
Featured images are generated and stored automatically, matched to the final article title.
- 04
Quality checks built in
A fixed ban on filler language, enforced title and meta lengths, and a duplicate-content check all run before anything is produced.
- 05
A person approves every piece
A senior team member reviews everything before it goes near publication. That approval step is built into the process, not added as an afterthought.
- 06
Published when approved
Approved content goes to the CMS as a draft. One final click takes it live.
No manual status chasing. Assigning a piece creates the reviewer's task automatically. Notifications go out at every stage.
The same pattern applies to any content or reporting process your business runs at volume. A rules library, a single structured pass, built-in quality checks, a human approval gate, and automatic delivery to the destination system.
WHAT STAYS HUMAN
Automation has a limit. We build that limit in deliberately.
Not everything should run without a person involved. Judgment calls stay with people. Creative direction stays with people. Anything customer-facing that carries reputational risk, a complaint response, a price change, a brand statement, requires sign-off before it sends.
Every system we build has clear approval points where they count. Speed wherever judgment is not needed. A person in the loop wherever it is.
BUILT ON YOUR STACK
The right tool for each job. No platform to replace.
We are not selling you new software. We automate across the tools you already pay for, using the right one for each function. If your workflow runs on any of these, we can extend it without a migration project.
Creation
Content & SEO
Social
Email & Messaging
Data & Integration
CRM & Sales
Reporting & Analytics
Faster campaign turnaround
FMCG client. Brief-to-live reduced from five days to under three hours by automating copy, asset formatting, and distribution across six channels. Team headcount unchanged.
Start with the brief.
Tell us what your business needs. We'll tell you whether software can do it, and how.