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Competitor & market intelligence FELL
Competitor moves, surfaced and countered weekly
Multi-brand portfolio
Weekly Competitor intelligence, was once a quarter
Challenge
Competitor tracking was manual and occasional. A team would scrape rival sites by hand every few months, with no view of paid activity, no sector benchmark, and no early warning when a competitor changed pricing, messaging or pushed a new campaign.
Approach
- Scraped competitor websites, paid placements and social activity on a schedule using a headless-browser pipeline.
- Benchmarked each brand against its sector, so a drop or a rival's gain shows up against the wider market, not in isolation.
- Generated a weekly intelligence report with AI-suggested counter-moves against each flagged competitor change.
Results
- Competitor moves surfaced weekly, not once a quarter
- Paid, organic and social activity tracked in one view
- Each report ships with recommended counter-actions, not just raw data
Start with the brief.
Tell us what your business needs. We'll tell you whether software can do it, and how.